Updating my performance stats “cheat sheet” with brand-new data from Gomez and old-ish data from Forrester.
After a stint as the poster child for web performance optimization, Shopzilla lost its way and saw its page load times slowly creep from an impressive sub-2 seconds up to more than 5 seconds. Lead architect Tim Morrow explains exactly what went wrong.
Here’s the slide deck from my Velocity presentation earlier today, where I presented case studies showing the relationship between site speed and business metrics.
If you’ve ever found yourself trying to rationalize website optimization efforts and performance spending to your boss or co-workers, here’s a cheat sheet of stats and sources you can pull from for your next proposal (or awkward elevator conversation).