Tag Archives: SEO


Earlier today, Search Engine Land posted about a new label that Google appears to be testing in its search results pages. The red “slow” label warns people that your site is unacceptably slow. This label isn’t a trivial feature. If you care about performance, user experience, and SEO, then you should care about this potential game-changer.

Google Instant is going to fundamentally change how people search. Eventually, page 2 search results are going to be irrelevant. Page 1 will be the new bar. The companies that hit that bar will be the companies that are ready to squeeze every last ounce of performance from their sites.