Tag Archives: Google

Last fall, Twitter founder Ev Williams gave an excellent talk at XOXO* in which he nailed down what makes some online ventures succeed, and others fail:

Convenience.

Yes, your company needs to have rock-solid technology and excellent management, but if what you’re offering doesn’t somehow make your users’ lives easier, then it will fail. So, how do we define convenience? According to Williams:

It’s a well-known fact that site speed is a critical ranking factor for organic search. One of the most-asked questions I receive is: How exactly does Google do this? Over the last year and a bit, I’ve done quite a bit of digging to get the answers. I thought it would be useful to start an FAQ-style repository for the answers.

Google Instant is going to fundamentally change how people search. Eventually, page 2 search results are going to be irrelevant. Page 1 will be the new bar. The companies that hit that bar will be the companies that are ready to squeeze every last ounce of performance from their sites.