Earlier today, Search Engine Land posted about a new label that Google appears to be testing in its search results pages. The red “slow” label warns people that your site is unacceptably slow. This label isn’t a trivial feature. If you care about performance, user experience, and SEO, then you should care about this potential game-changer.
Last fall, Twitter founder Ev Williams gave an excellent talk at XOXO* in which he nailed down what makes some online ventures succeed, and others fail:
Yes, your company needs to have rock-solid technology and excellent management, but if what you’re offering doesn’t somehow make your users’ lives easier, then it will fail. So, how do we define convenience? According to Williams:
It’s a well-known fact that site speed is a critical ranking factor for organic search. One of the most-asked questions I receive is: How exactly does Google do this? Over the last year and a bit, I’ve done quite a bit of digging to get the answers. I thought it would be useful to start an FAQ-style repository for the answers.
Keep-alives and compression are two of the easiest, lowest-hanging fruit on the performance optimization tree, yet almost half of the leading retail websites aren’t taking advantage of these best practices simultaneously. How to identify and fix this problem on your site.
This past Wednesday, I had the great privilege of hanging out with the New York Web Performance Meetup crowd, and doing a session on web performance automation. Here’s the slide deck and an overview of the session highlights.
The folks at Google are the only people I’ve met who have a clearly stated web performance goal: all pages on their sites will load in 100 ms or less. How fast do you want your site to load? And how committed are you to getting there?
Updating my performance stats “cheat sheet” with brand-new data from Gomez and old-ish data from Forrester.
Google Instant is going to fundamentally change how people search. Eventually, page 2 search results are going to be irrelevant. Page 1 will be the new bar. The companies that hit that bar will be the companies that are ready to squeeze every last ounce of performance from their sites.
Web performance consulting: What is it? Is it worthwhile? How do you find a good consultant? I decided to take these questions directly to one of today’s leading performance consultants, Andrew King.
What I clicked this week.