Performance has only recently started to make headway into the conversion rate optimization (CRO) space. These inroads are long overdue, but still, it’s good to see movement. In the spirit of doing my part to hustle thing along, here’s a collection of infographics representing real-world examples of the huge impact of page speed on conversions.
Earlier this week, I had the privilege of speaking at the RWD Summit, alongside awesome folks like Tim Kadlec, Brad Frost, and Jenn Lukas. I presented some of the findings of research we conducted here at Radware about how mobile users engage with ecommerce sites, and how this engagement is affected when pages are slowed down even by marginal amounts.
While TTI has improved since our last quarterly report, there is still a lot of room for improvement. To take a glass-half-full attitude, this represents a great opportunity for site owners who are ready to take the lead in delivering faster Time to Interact (TTI) for their shoppers.
It wouldn’t be January without a crop of predictions for the new year, would it? I wouldn’t call these predictions, exactly. I’m not a prophet. No crystal ball here. I’m just looking at trends, and perhaps applying a little hopeful thinking.
Keep-alives and compression are two of the easiest, lowest-hanging fruit on the performance optimization tree, yet almost half of the leading retail websites aren’t taking advantage of these best practices simultaneously. How to identify and fix this problem on your site.
Web page speed tests of the top 20 holiday ecommerce sites – from Amazon to Zappos – showing huge disparities in site speed and page load time. I also demonstrate some new ways to visually present test results to make them meaningful to other stakeholders in your organization.
I ran performance tests on 27 leading online retail websites — from eBay to Groupon — to see how fast they load and to illustrate the pros and cons of relying on performance indices and industry benchmarks to evaluate your site.
Updating my performance stats “cheat sheet” with brand-new data from Gomez and old-ish data from Forrester.
What I clicked this week: links about the uneasy relationship between vacations and technology.
What I clicked this week.