Category : Ecommerce

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In our latest quarterly research into the performance of the top 500 ecommerce sites, we found that while 75% of the top 100 websites use a content delivery network, CDN usage doesn’t correlate to faster load times. Sites that use a CDN take a full second longer to render primary content than their non-CDN-using counterparts.

Today, I want to discuss why these findings aren’t as surprising as they sound, what CDNs fix versus what they can’t fix, and how site owners can ensure they’re covering all their performance bases.

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Performance has only recently started to make headway into the conversion rate optimization (CRO) space. These inroads are long overdue, but still, it’s good to see movement. In the spirit of doing my part to hustle thing along, here’s a collection of infographics representing real-world examples of the huge impact of page speed on conversions.

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Earlier this week, I had the privilege of speaking at the RWD Summit, alongside awesome folks like Tim Kadlec, Brad Frost, and Jenn Lukas. I presented some of the findings of research we conducted here at Radware about how mobile users engage with ecommerce sites, and how this engagement is affected when pages are slowed down even by marginal amounts.