Like most clickbait, the title of this post isn’t quite accurate. For one thing, this post isn’t about a trick, it’s about a technique that’s been painstakingly developed and tested over the course of the past six years. And it isn’t weird — unless you think really, really smart ideas are weird.
We ignore IE 7 users at our peril. At the time of this writing, IE 7 has 15% market share. This doesn’t sound like much, until you translate that number into 15 out of every 100 living, breathing human beings who come to your site and are rebuffed by its poor usability.
The three greatest third-party performance culprits — performance-leeching widgets, badly designed ads, and poorly optimized pages — and real-world tips for dealing with them.
It’s not enough to have a fast site. Time after time I see “high performance” sites that make the same mistake: having their most important content load dead last. Here’s a case study from Symantec.com.
No two performance tests give the same results. To illustrate, I put a high-traffic site, Target.com, through its paces on a handful of commonly used tests — Gomez, Keynote, HTTPWatch and Webpagetest — to see how it performs.
What I clicked this week
There are two main web performance problems I see over and over again: the sheer size of web pages, and how these pages are built for, and consumed by, different browser types. As a parallel issue, we also have users’ page-load expectations, which are currently outpacing most websites’ ability to deliver.