Every Second Counts [VIDEO]

Given how eerily this video mirrors my own life (other than the fact that I’m currently recovering from back-to-back birthdays for two boys, and switching out the posh British accent with my decidedly less posh Canadian accent), you’d think I must have had some part in creating this short video. But I didn’t, which is why I have no problem shamelessly plugging it here.

One of the reasons why I love this video is that it does a better job than any other material I’ve seen (and I’ve seen a LOT of material) to tell a real-world user experience story of what a page delay feels like in our modern world and how it can throw some unpleasant friction into your day.

Another reason why I love this video is that it made me laugh.

There are two more videos in this series: here and here. In my totally objective opinion, you should watch them both and forward them to all your friends and associates. 🙂

And if you need some research-type material to back up the message that every second does, in fact, really count, here you are: