15 things you can (and should) do to make your site faster for mobile users

August is Speed Awareness Month, and performance experts throughout our community are contributing their perspectives. My post about must-have mobile optimization techniques just went live. Here’s the intro…

As you probably know, mobile users face unique performance challenges:

  • Slower networks (which is why reducing requests and payload is important)
  • Mobile browsers are slower to parse HTML and slower to execute JavaScript (so optimizing client-side processing is crucial)
  • Mobile browser caches are much smaller than those of desktop browsers (requiring new approaches to leveraging local storage of reusable resources)

There are a number of fundamental and advanced tactics that you can use to take on these challenges and win. I’m going to give an overview of each one here, but to get more insight and specific how-to details, I urge you to download Strangeloop’s whitepaper on mobile website optimization.

1. Consolidate resources

By now, this is a standard practice, so I’m not going to explain it here, but I want to point out that resource consolidation can be a double-edged sword for mobile browsers. Reducing requests speeds up page load the first time, but larger consolidated resources may not be cached efficiently. So if you’re using this technique, make sure to balance it with techniques to optimize local storage (coming up next).

2. Use browser caching and localStorage

Caching is an essential technique for achieving acceptable performance, but desktop and mobile caches are not created equal. Mobile browser caches are usually much smaller than on desktop machines, causing items to be flushed quickly, so traditional browser caching doesn’t work well for mobile devices. Luckily, the HTML5 Web Storage specification, which has been implemented in all major desktop and mobile browsers, provides a great alternative to relying solely on browser caching.

3. Embed resources in HTML for first-time use

If a resource doesn’t have a high likelihood of already being cached (such as in a mobile context), it is often best to embed that resource in the page’s HTML — a technique called “inlining” — rather than storing it externally and linking to it.

The disadvantage of inlining is that page size can become very large, so it’s crucial for a web application that uses this strategy to be able to track when the resource is needed and when it is already cached on the client. In addition, the application must generate code to store the resource on the client after sending it inline the first time. For this reason, using HTML5 localStorage on mobile devices (as described above) is a great companion to inlining.

4. Use HTML5 server-sent events

The HTML5 EventSource object and Server-Sent events enable JavaScript code in the browser to open a much more efficient channel from the server to the browser, which the server can then use to send data as it becomes available, eliminating the HTTP overhead of creating multiple polling requests.

5. Eliminate redirects

When users try to navigate to a standard desktop site from a mobile device, this often generates an extra round trip to the client and back to the mobile site, consuming several hundred milliseconds over mobile networks. For obvious reasons, it’s faster to deliver the mobile web page directly in response to the original request, rather than delivering a redirect message that then requests the mobile page. And as a courtesy to users who prefer to view the desktop site on their mobile device, you can provide a link on the mobile site that signals your application to suppress this behavior.

Those are the first five tips. You’ll have to go to the original post to read the other ten. :)

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9 thoughts on “15 things you can (and should) do to make your site faster for mobile users

  1. This is a good list. According to research from Gartner, 74% of mobile users will bounce after waiting 5 seconds for a mobile site to load. This shows how important website performance monitoring truly is: http://bit.ly/Q4Ta7F

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