Introducing: New Browser Tax feature for our ecommerce customers

One of the things we pride ourselves on at Strangeloop is our ability to quickly add critical acceleration treatments to our product. We have a very mature framework that allows us to efficiently produce and operationalize new features. We are excited today to announce a new feature inspired by Australia-based online electronics retailer*

Introducing the Strangeloop Browser Tax feature

Kogan took a brave step towards making the internet faster by imposing a 6.8% tax on all transactions conducted on Internet Explorer 7:

CEO and founder Ruslan Kogan said the business had been spending too much time and money making the site compatible with IE7.

“Internet Explorer 7 has long since passed its use-by date,” Mr Kogan said. “It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for.”

The entrepreneur said users wanting to avoid paying extra should simply switch browsers to Firefox, Chrome, Safari, Opera or a more recent version of Internet Explorer.

Kogan cites “system administrator coma” as the reason why users might still be using an antiquated browser, but recent studies have found a number of other reasons your system administrator might want you to remain an IE7 user:

How the Strangeloop Browser Tax feature works

The Browser Tax feature allows site administrators, at the click of a button, to add a tax to any browser in the checkout process. This flexible system allows site operators to impose any % tax they would like.

The feature is available for free to all users. In order to enable this for free, we’ll round down revenues received by site owners for all end-user transactions, and deposit the rounded-up value directly into our bank account. (Note: This revenue model was inspired by the movie Office Space.)

The Strangeloop Browser Tax feature offers several customizable settings, such as:

  • Ability to apply taxes to any smartphone sold before Oct 2011.
  • Ability to customize dialog boxes to sling insults at users of older browsers. (The system also includes preconfigured insults such as “Why don’t you ask your neighbour’s kid to come over and turn the internet back on?”)
  • Ability to refund taxes for all Blackberry users so they can buy themselves a real mobile device.

Feature benefits

At Strangeloop, we want to change the world by making the web faster, and we’re doing this one feature at a time. By hitting people directly in their pocketbooks, we feel we can:

  • Encourage them to upgrade to a faster modern browser
  • Encourage them to lobby their organization’s system administrator to implement a company-wide browser upgrade
  • Make lots and lots of money

The Browser Tax feature is available immediately. Please contact your Strangeloop sales representative for details.

*Not an actual feature. But you didn’t need a footnote to tell you that. 🙂

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