NYT redux: For Impatient Web Users, an Eye Blink Is Just Too Long to Wait

A great way to start the day… seeing this article on the home page of The New York Times:

New York Times: For Impatient Web Users, an Eye Blink Is Just Too Long to Wait

This is a must-read (and must-forward) article. The salient points:

“These days, even 400 milliseconds — literally the blink of an eye — is too long, as Google engineers have discovered. That barely perceptible delay causes people to search less.”

“People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds.”

Four out of five online users will click away if a video stalls while loading.”

“The two-second rule is still often cited as a standard for Web commerce sites. Yet experts in human-computer interaction say that rule is outdated. “The old two-second guideline has long been surpassed on the racetrack of Web expectations,” said Eric Horvitz, a scientist at Microsoft’s research labs.”

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5 thoughts on “NYT redux: For Impatient Web Users, an Eye Blink Is Just Too Long to Wait

  1. Why oh why are these sites being flooded with people complaining about sites taking minutes to load, and others decrying the downfall of patience? This is about Neuroscience and rhythm, not entitlement and overt frustration.

  2. Pingback: Our need for web speed: It’s about neuroscience, not entitlement

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