NYT redux: For Impatient Web Users, an Eye Blink Is Just Too Long to Wait

A great way to start the day… seeing this article on the home page of The New York Times:

New York Times: For Impatient Web Users, an Eye Blink Is Just Too Long to Wait

This is a must-read (and must-forward) article. The salient points:

“These days, even 400 milliseconds — literally the blink of an eye — is too long, as Google engineers have discovered. That barely perceptible delay causes people to search less.”

“People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds.”

Four out of five online users will click away if a video stalls while loading.”

“The two-second rule is still often cited as a standard for Web commerce sites. Yet experts in human-computer interaction say that rule is outdated. “The old two-second guideline has long been surpassed on the racetrack of Web expectations,” said Eric Horvitz, a scientist at Microsoft’s research labs.”

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