Web performance just became seriously mainstream

We’ve been saying for months that this year is going to mark a new highwater point for site speed. I think it’s safe to say that it doesn’t get much more mainstream than a two-minute segment on CNBC’s Power Lunch.

CNBC: Retailers need for speed videoThis segment hits all the key points: the fact that users demand fast websites, the relationship between site speed and revenue, and the need to deliver fast sites to mobile users. I don’t know about you, but to me, this is one of the most exciting pieces of performance-related content I’ve seen in a long time.

Since this video focuses on Black Friday and Cyber Monday (and the newly dubbed Cyber Sunday), I should mention that over on the Strangeloop blog, we’ve rounded up a set of relatively simple (and free) fixes you can make to your site to give it a performance boost before the weekend.

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