Case study: Faster pages lead to 6% revenue increase for Artbeads.com
26 May 2011
There are a bunch of reasons why I’m really excited by the newest case study — for Artbeads.com — that we’ve added to our customer success stories:
- While it’s a successful ecommerce site with a good-sized inventory (27,000-plus items), Artbeads isn’t a mega-giant. It’s what I call a “mortal company“, and it makes a great case for how smaller companies can justify automating their content optimization efforts.
- As a Yahoo store, Artbeads presented some interesting new challenges for us. The site’s development and hosting platforms presented several potential optimization limitations, which are explained in the case study.
- And my favourite aspect of this case study: Despite the fact that it’s a mid-sized site with hosting challenges, and despite the fact that its customers had no complaints about the site’s speed, the people at Artbeads still made it their mission to improve performance. As they told us, they had a hunch that performance optimization would pay off, and their hunch paid off. A/B testing revealed that the optimized site delivered a revenue increase of 6%.
You can read the case study here.
