2011 Web performance predictions for the mobile industry

I recently contributed an article to RCR Wireless that highlights my four big predictions for the mobile industry:

  1. Companies will generate at least 15% of Web sales via their social presence and mobile applications.
  2. Android will become the No. 1 mobile platform, surpassing the iPhone in terms of units and usage.
  3. Retailers will realize that mobile shoppers have a goal-driven “hunter” mentality.
  4. As a result of No. 3, mobile Web performance will become as important as desktop Web performance.

Read the full article here.

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