Why mobile websites are still disappointing consumers

Last week, I wrote a guest post for Marketing Daily on the fact that, no matter how much press is being given to the success of mobile shopping this holiday season, mobile sites are still not meeting consumers’ expectations. An excerpt:

Fifty-eight percent of mobile users expect sites to load at least as quickly on their mobile devices as on their desktops. You would think this expectation would lead to increasingly faster m-commerce sites, but the opposite seems to be the case.

According to industry benchmarks from Gomez and Keynote, mobile sites seem to be getting slower, not faster. Currently, the average m-commerce site loads in 5.47 seconds. A year ago, that number was 4.73 seconds.

There are a few potential culprits here, such as oversized graphics and poorly optimized widgets, but pointing fingers doesn’t fix the problem. Site visitors want a fast online experience, not excuses.

The rest of the post is here: All I Want For Christmas Is A Faster Mobile Experience

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